India and the West: Globalisation and Identity
Since opening up to the West in the 1990s and thus experiencing an economic boom, the population experienced a rapid upheavel. The middle class is growing, new prosperity makes a new way of life possible, Bollywood films celebrate equal footing, romantic relationships and fast food becomes available in shopping malls, where those who can afford it remain as long as possible. All these new ideas, desires and personal environments bring changes and clash with conflicting traditions and deep-rooted role models. This tension manifolds itself in every day discrepancies; single women are still outsiders and the housing market isn’t even open to them in big cities as they are regarded as immoral. In the countryside the situation is even worse. On the other hand single women in the cities create freedom for themselves via social media, online dating and dating apps. Dark-skinned people don’t have it easy in India – Bollywood puts forward the beauty ideal of light skin. The darker the skin, the lower the status and skin bleaching products are heavily bought into as a result. Which beauty ideals can you currently make out in the indian society – compared with those of the West?